Report Writing
Report Writing
The final report was created through the following process:
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Sections split between members – forwarded to team leader
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Various all day meetings with the entire team used to discuss the contents of the report sections. Team leader made skeleton notes of points to be included in the section.
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Final report was written up by a few team members, lead by the team leader – We thought it was important for the report to have continuity and coherence in style, language and structure, so we decided to leave the task of writing up the report to a few team members.
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However, this was by no means a one man effort. The content of the report incorporates sections from all group members with different specialist areas, although to ensure a consistent flow of written communication, the final proofing and editing had to be done by one person.
We decided that the report had to be concise, clear and contain “the meat” that was missing in our initial presentations. Throughout the report, there are various points of summary to clarify the material and ensure than the client fully understands the overall strategy.
We believe this is a very effective structure, as the report starts by setting the scene and defining the problem. Then the results and analysis of our substantial research is explained, followed by initial recommendations based on the research analysis. Then the overall strategy is outlined, followed by detail in all areas of the strategy and communications campaign.
Strategies and action plans that need to be undertaken by the client are summarised and final recommendations are made.
This is a very logical flow of material, and I believe that this structure allowed the team to fully understand the meaning of there work and how it fit into the final report, creating an environment for effective teamwork.
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