Link Building Strategies

There are many good ways and bad ways to get links to your website, here are a couple of good practices to ensure you stay on the good side of Google.

1. Request links from good quality websites. This doesn’t mean you search should be limitd to high page rank sites only, a good site is simply a site that is full of good unique content and that is clearly designed for the reader. Good sites have a purpose and function rather than simply being a specifically targetted website for a specific search term.

2. Request pages with a low number of outbound links. The lower the number of outbound links the more ‘link juice’ your link will carry. Basically, more links on the page means that your link won’t count for as much in terms of quality. If possibly always try to get a link on a homepage or in a relevant section of the site.

3. Request that your link is within a unique content article/page.  Also ensure that the link page contains a lot of the main keyword phrases you are targetting. For example if you are targetting “electric toasters” make sure the article that contains you link contains terms that describe this product industry, such as well known brand names, specific product terms, relevant site names etc..

4. Don’t request all your links at once! Natural linkbuilding takes time, and getting a new link once a week for the next 3 months is much more effective and natural than getting 100 links overnight. Unless you are the next internet phenomenon, your site is likely to be categorised as spam, or involving black hat techniques. Natural, long-term linkbuilding is the key to long-term success.

For more information please contact info@onlinemarketing-services.co.uk