Group size

The larger the group, the greater the range of expertise and quality between member, however the lesser the chance of equality and participation by all members. Larger groups also have a greater risk of splitting into sub-groups or ‘cliques’ which can create barriers between members of different cliques.

In relation to this group, having ten members mean that sub-grouping was inevitable, especially since we initially decided to split the group into MD, primary, secondary, creative, account manager teams. On reflection this was very productive although, this process fragmented the group effort too much leading to a lower level of understanding of the overall objectives, which hindered the development of integrated communication

Group size